The year is 1920; Arturo Conte and his beloved wife owned a small but thriving farm in Perkasie, Pennsylvania. Being of Italian heritage, the Conte’s love for growing tomatoes was natural. Yearning for the original taste ofthe authentic Italian cuisine he loved in Italy, Conte began crushing his fresh tomatoes to serve as a base ingredient in his favorite recipes. News of the fresh crushed tomatoes spread quickly and soon everyone wanted to experience the original taste. Today, the process of growing, crushing and packing the Conte line of tomato products remains true to its Italian heritage. Thanks to the Conte tradition, now you too can experience the taste of the true original.